According to Pastor Mike Signorelli, many aspiring entrepreneurs make the mistake of focusing too much time on branding before actually building their product or audience. In a question-and-answer session, one fitness creator asked Signorelli if it was a good plan for her to spend a year on branding. His answer? Don’t spend time branding before starting your business.
“The year that you would spend on branding is the year that you can spend on building. So, brand can come later,” Signorelli says.
To order Kap Chatfield’s new book, The Power to Prosper, visit Amazon.com.
He also encouraged her to see herself in a different way: the builder of the business is the brand.
“You are the brand. Fonts don’t matter. Colors don’t matter. All that stuff can come later. I know the science behind it. I get it,” Signorelli says. “You are the brand and you are the person in the video…”
Breaking News. Spirit-Filled Stories. Subscribe to Charisma on YouTube now!
Signorelli points out that focusing on functionality before polish is critical: “A mobile app that’s like really well branded but not functional is never going to get used.”
When it comes to platform strategy, YouTube stands out to Signorelli. “YouTube is my favorite platform. I would say if you were going to go all in on everything, anything, go all in on YouTube.” But it’s not about chasing viral moments; rather, “YouTube wants you to build a community. They don’t necessarily want you to go viral. They want you to build a community. And the way that you build a community is by consistent consistency.”
Signorelli also discussed the importance of legacy: “You will be remembered for only two things in life. The problems you created or the problems you solved. Every funeral I’ve ever done, that is what you will be remembered for.”
For aspiring Christian entrepreneurs, the message is clear: stop waiting for everything to be perfect before stepping into what God has called you to build. Your impact won’t come from flawless branding, but from faithfully showing up, solving real problems and serving people well. The platform you choose, the tools you use and even the products you offer are secondary to the trust you cultivate and the consistency you maintain.
Join Charisma Magazine Online to follow everything the Holy Spirit is doing around the world!
In the end, it’s not the polish of your brand that will define your legacy, but rather the purpose behind it. Start building now, and let the brand follow.
Abby Trivett is content development editor for Charisma Media.
