Sun. Aug 3rd, 2025

The Real Hero of the Jersey Shore

Evangelist Scott Hinkle and
his wife, Nancy, have sold everything to reach one of the most unchurched
regions of the United States.

I’m not a fan of Jersey Shore, the MTV reality show that
features Nicole “Snooki” Polizzi and a band of 20-somethings who share a
house near Seaside Heights, N.J. The program glamorizes casual sex, celebrates
alcohol abuse and degrades an entire ethnic community by using the racial
epithets “Guido” and “Guidette” to describe Italian-American guys and girls.

But one thing is for sure: Jersey Shore accurately portrays the
gritty urban region south of New York City. It is one of the most unchurched
areas of the country, and it’s also known as the heroin capital of the United
States.

Scott
Hinkle is a hero in my book—not just because he’s brave enough to plant a
church in what some people might call a spiritual wasteland, but also because
he forfeited the chance to become a charismatic celebrity.”

And that is why Scott Hinkle, a
charismatic evangelist who grew up near the Jersey shore, recently returned
there with his wife, Nancy. They have planted a church right in the middle of
this American Babylon.

“There is absolutely no trace evidence
that Christianity has ever been here,” says Hinkle, 59. Last year he and Nancy
planted Jersey Life Church in the community of Red Bank, about 30 miles south
of the Newark airport. The congregation, which has about 35 members, just
celebrated its one-year anniversary.

“We’re having the time of our lives,”
Scott told me on Sunday when we met for dinner on nearby Staten Island. “We’re
on a mission to penetrate this culture and reach the people for Jesus.”

A lot of guys Hinkle’s age are looking
for a way to coast toward retirement. But Hinkle isn’t wired to slow down. Even
though he cut his teeth on street ministry—and he still leads an aggressive
Christian outreach every year during Mardi Gras in New
Orleans—this is probably the most ambitious project he’s ever undertaken.

“If we were doing this in another part of
the country, we would already have a lot more people,” Hinkle says—noting that
25 different hotels and schools have rejected his request to rent a building.
(For now the church meets in a charter school.) He believes year one has been
an important season of breaking ground.

“I believe we are building a strong,
vibrant church that will reach out to the greater Jersey Shore area,” he says
with contagious optimism. “We are going to make a big difference as we serve
the practical and spiritual needs of this community.”

Hinkle grew up in a middle-class Jewish
family in central New Jersey, mostly in Asbury Park—the town where Bruce
Springsteen and Bon Jovi began their musical careers. This is where Hinkle went
through a period that he calls his “adolescent insanity.” In the late 1960s he
spent most of his time cruising the Asbury Park beach, going to parties and
trying to get enough money to buy drugs. He became a heroin addict, but all
that changed in 1970 when he met Jesus Christ.

He immediately began traveling with two
evangelists, giving his testimony and training others to share their faith. He
and Nancy struck out on their own in ministry in 1981, and they have emerged as
one of the few charismatic ministries to focus on evangelism. (Hinkle wrote a
column about evangelism in Charisma
in the 1990s.)

Today, Hinkle is putting everything he’s
ever learned about outreach into practice on the streets of central Jersey: His
church members go door to door asking for prayer requests; they give out
bottles of water to thirsty people on the boardwalk; they help with a soup
kitchen; and each week a local baker gives the church hundreds of free bagels
to distribute to the needy.

In this part of the country, popular “church
growth” principles often don’t apply because few people have Christian
backgrounds. The Hinkles are starting from scratch.

Scott Hinkle is a hero in my book—not
just because he’s brave enough to plant a church in what some people might call
a spiritual wasteland, but also because he forfeited the chance to become a
charismatic celebrity. He and Nancy could be on the lecture circuit at this
point, but they sold their ranch home in Phoenix last year and now live in a
2-bedroom apartment in one of the priciest parts of the country.

And Hinkle has no regrets. Besides the
fact that New Jersey “has the best thin-crust pizza in the world,” he says this
is where God has called him to make a difference. I pray his obedience will
inspire all of us to reevaluate our priorities.

J. Lee Grady is contributing editor of Charisma. You can follow him on Twitter at leegrady. To read a column about
evangelism by Scott Hinkle, click here. To find out more about his
ministry go to scotthinkle.org.

-30-

By J. Lee Grady

J. Lee Grady is an author, award-winning journalist and ordained minister. He served as a news writer and magazine editor for many years before launching into full-time ministry. Lee is the author of six books, including 10 Lies the Church Tells Women, 10 Lies Men Believe and Fearless Daughters of the Bible. His years at Charisma magazine also gave him a unique perspective of the Spirit-filled church and led him to write The Holy Spirit Is Not for Sale and Set My Heart on Fire, which is a Bible study on the work of the Holy Spirit.

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